Client project: A community-driven online/local-pickup occult store where magic, mystery, and community are a part of daily life. Hoping to bring the old ways to modern hands with authenticity, care, and a touch of enchantment.

“There are those who would tell you the world has lost its wonder. A great disenchantment of mystery and magick, which has been a part of the human experience for tens of thousands of years. But for the curious few who are open of mind and wild of heart, the forests still whisper the old songs. Join us for a quiet walk through the in-between, and rediscover what was always yours to have.” - Hyssop & Hare

This client asked me to develop their brand identity in a way that felt high-end, yet approachable. Their aim was for the brand to have a feeling of magic and enchantment rather than being overwhelmingly dark or stereotypically “witchy”.